Digital Marketing
Course Duration: 8 Weeks
Days: Wednesday & Saturday
Class Duration: 2 hours
Class Timings: 7:30 to 9:30
Class Starts: 25th May
Instructor
Salman Khan
Estimated 8 weeks
Self-paced
PKR 25,000
Course Outline
Week 1: Introduction to Digital Marketing
- Why People are going online?
- Digital Marketing Objectives
- Difference between Traditional and Digital Marketing
- Discover the areas of digital marketing
- Digital Marketing Strategies
- Why you’ll opt for a career in digital marketing?
- Important Jargons we use in Digital Marketing.
Week 2: Email Marketing
- Introduction to Email Marketing
- Purpose and flow of Email Marketing
- Best Tools and Practices for Email Marketing
- 4 stages of Email Marketing
- List Generation Techniques
- Cheapest ways to capture email leads
- Sign up forms
- Content, report & template
- Email campaigns (Execution)
Week 3: Introduction to Marketing and Analytical Tools
- Introduction to Google Search Commands
- Best Tools for Research and Analytics
- Introduction to Google Analytics
- Google Alerts
- Google My Business
- Google Webmaster
Week 4: SEARCH ENGINE OPTIMIZATION
- Introduction to SEO
- 3 major SEO steps
- Keywords Conversion & Bounce
- The 2 Type of Keywords
- Competitor Keyword Research
- Google Keyword Planner
- Google Trend
- Keyword Validation
- Website Analysis Tools
- On-Page & OFF-Page SEO
- Google Search Console
- Sitemap
- Indexing
- Page Speed
- SSL Certificate
- Best Practices
- Advance Link Building
- Competitors Traffic Channels
- Social Media & resources
Week 5: FACEBOOK MARKETING (Beginners)
- Introduction to Facebook Marketing
- Type of Campaigns
- Types of Ads
- Placements
- Audience and Interests
- Ad Creatives
- Best Practices
- Ad Copies
- Call to Action Buttons
- Create Mock-ups on Facebook
- Competitor Ads Review
- Case Studies
- Difference B/W Business Manager and Boost Post
- Creating account on Facebook Business Manager
- Complete Overview of Facebook Business Manager
Week 6: FACEBOOK MARKETING (Advance)
- Creating your 1st Campaign
- Defining Objective to your Campaigns
- A/B Testing
- Identify the best results
- What Metrices you should consider
- Saved Audience
- Custom Audience
- Retargeting
- Creating Pixel
- Pixel Installation
- Lookalike & Custom Audience
- Explore Retargeting Options on Facebook & Instagram
- Budgeting
- Campaign Management
- Campaign optimization
- Analyzing your best campaigns
- What you should pick from your Precious Campaigns.
- Identify best creative working in your case
- Identify which audience set you should carry for future campaigns.
- Getting Leads from Facebook & Instagram
Week 7: FACEBOOK / INSTAGRAM MARKETING for E-Commerce
- Creating your 1st campaign for E-Commerce
- Previous Campaigns overview
- Introduction to CBO
- When to switch for CBO Campaigns
- Why you should opt for CBO
- Ad Types for E-Commerce
- CTA’s for Ecommerce
- Introduction to Facebook Analytics
- Tracking your Facebook campaign with Google Analytics
- Collection Ads for E-Commerce
- Instant Experience for E-Commerce
- Catalogue Integration on Facebook
- Creating Product sets
- Creating collections
- Integrating Pixel with your catalogue
Week 8: Google Ads & Remarketing
- Introduction to Google Ads tool
- Managing Multiple Business Accounts with Google
- Keyword planner
- Creating campaigns
- Linking accounts
- Responsive ads & audiences
- Bidding Strategies
- YouTube Ads
- Creating your 1st video campaign
- Types of YT Ads
- Create your own Channel
- Customize your channel
- YouTube Studio Overview