SEARCH ENGINE OPTIMIZATION
Our team follows the best practices of getting organic traffic to get maximum coverage for your brand.
- Website Audit
- Keyword Research
- Competitor Analysis
- Strategy Development
- Execution
- Reporting
- SEO
Applications
Interac8 has been designing and branding applications, websites for businesses since 2000. We always take our client work one step further to ensure the best quality of service possible!
Interacing with Interac8 will be an enjoyable experience because we’re committed both time-and task-wise when it comes down making sure you have what your business needs in terms of functionality as well aesthetically so all customers can see how great our designs look on any device – desktop computer screens laptop notebooks smartphones tablets etc.
Brand building:
We believe in the power of creativity and we use it to create outstanding digital experiences.
We work closely with our clients from idea development to implementation so that their brand value
can be enhanced even more!
Mobile Applications
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Desktop Applications
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Web Applications
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Search Engine Optimization
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Pay per Click
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Amazon A+ Marketing
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Digital Marketing
Course Duration: 8 Weeks
Days: Wednesday & Saturday
Class Duration: 2 hours
Class Timings: 7:30 to 9:30
Instructor
Salman Khan
Salman Khan studied at the Business School, after gaining her MSc in Management at the University of Sheffield.
Estimated 8 weeks
4–6 hours per week
Self-paced
Progress at your own speed
PKR 25,000
Progress at your own speed
Course Outline
Week 1: Introduction to Digital Marketing
- Why People are going online?
- Digital Marketing Objectives
- Difference between Traditional and Digital Marketing
- Discover the areas of digital marketing
- Digital Marketing Strategies
- Why you’ll opt for a career in digital marketing?
- Important Jargons we use in Digital Marketing.
Week 2: Email Marketing
- Introduction to Email Marketing
- Purpose and flow of Email Marketing
- Best Tools and Practices for Email Marketing
- 4 stages of Email Marketing
- List Generation Techniques
- Cheapest ways to capture email leads
- Sign up forms
- Content, report & template
- Email campaigns (Execution)
Week 3: Introduction to Marketing and Analytical Tools
- Introduction to Google Search Commands
- Best Tools for Research and Analytics
- Introduction to Google Analytics
- Google Alerts
- Google My Business
- Google Webmaster
Week 4: SEARCH ENGINE OPTIMIZATION
- Introduction to SEO
- 3 major SEO steps
- Keywords Conversion & Bounce
- The 2 Type of Keywords
- Competitor Keyword Research
- Google Keyword Planner
- Google Trend
- Keyword Validation
- Website Analysis Tools
- On-Page & OFF-Page SEO
- Google Search Console
- Sitemap
- Indexing
- Page Speed
- SSL Certificate
- Best Practices
- Advance Link Building
- Competitors Traffic Channels
- Social Media & resources
Week 5: FACEBOOK MARKETING (Beginners)
- Introduction to Facebook Marketing
- Type of Campaigns
- Types of Ads
- Placements
- Audience and Interests
- Ad Creatives
- Best Practices
- Ad Copies
- Call to Action Buttons
- Create Mock-ups on Facebook
- Competitor Ads Review
- Case Studies
- Difference B/W Business Manager and Boost Post
- Creating account on Facebook Business Manager
- Complete Overview of Facebook Business Manager
Week 6: FACEBOOK MARKETING (Advance)
- Creating your 1st Campaign
- Defining Objective to your Campaigns
- A/B Testing
- Identify the best results
- What Metrices you should consider
- Saved Audience
- Custom Audience
- Retargeting
- Creating Pixel
- Pixel Installation
- Lookalike & Custom Audience
- Explore Retargeting Options on Facebook & Instagram
- Budgeting
- Campaign Management
- Campaign optimization
- Analyzing your best campaigns
- What you should pick from your Precious Campaigns.
- Identify best creative working in your case
- Identify which audience set you should carry for future campaigns.
- Getting Leads from Facebook & Instagram
Week 7: FACEBOOK / INSTAGRAM MARKETING for E-Commerce
- Creating your 1st campaign for E-Commerce
- Previous Campaigns overview
- Introduction to CBO
- When to switch for CBO Campaigns
- Why you should opt for CBO
- Ad Types for E-Commerce
- CTA’s for Ecommerce
- Introduction to Facebook Analytics
- Tracking your Facebook campaign with Google Analytics
- Collection Ads for E-Commerce
- Instant Experience for E-Commerce
- Catalogue Integration on Facebook
- Creating Product sets
- Creating collections
- Integrating Pixel with your catalogue
Week 8: Google Ads & Remarketing
- Introduction to Google Ads tool
- Managing Multiple Business Accounts with Google
- Keyword planner
- Creating campaigns
- Linking accounts
- Responsive ads & audiences
- Bidding Strategies
- YouTube Ads
- Creating your 1st video campaign
- Types of YT Ads
- Create your own Channel
- Customize your channel
- YouTube Studio Overview